SLACWI is Now Partners for Children South L.A.


The South Los Angeles Child Welfare Initiative (SLACWI) has a new name and brand identity. The agency, which works with infants and children up to age 5 and their families in some of the city’s most underserved communities, is now known as Partners for Children South L.A.

PSCLA’s new logo is a tree whose colorful blooms symbolize collaboration and care. The agency’s tagline, “Working together for young children and families,” underscores the partnership and its mission.

The agency selected Manhattan Beach marketing firm 2B Communications to create the new name, tagline, logo, identity, and print and online collaterals. The new name was selected from among dozens of potential names.

“The name had to meet several criteria,” explains PSCLA Director Liza Bray. “It had to convey the collaborative nature of our organization and also who we serve, and where. Partners for Children South L.A. meets these criteria and more, and it will serve our organization well for years to come.”

Partners for Children South L.A. (PCSLA) is a collaborative effort of eight local child and family organizations working together to provide cross-agency holistic care and services. Its mission is to break the intergenerational cycle of poor developmental outcomes for young children in the South Los Angeles community. The partners include the Alliance for Children’s Rights, Children’s Institute, Inc., Community Coalition, Crystal Stairs, Inc., Institute for Maximum Human Potential, Para Los Niños, PATH-Beyond Shelter and St. John’s Well Child and Family Center.